Wards of Kent

💼 The Package:

📅 Start Date: ASAP

💰 Salary: £35,000

📍 Location: Medway City Estate with hybrid working (3 days office / 2 days home)

🕘 Hours: Monday to Friday 09:00 – 17:30

🚗 Beneficial: Full driving licence and your own car

🎁 Benefits:🌴 33 days paid holiday, 🎂 Extra day off for your birthday. 🏦 Pension, ❤️ Life insurance, 🎉 Company rewards & incentives, 🅿️ Free on-site parking, 🧠 Employee assistance scheme,🎗️ Paid entry fees for charity events 

We’re Wards of Kent, part of Arun Estates - the largest independent estate agency in the Southeast! 🏡With over 90%+ employee satisfaction ⭐, we know how to make work both productive and enjoyable! 

🎯 The Role

This is not a traditional marketing role focused purely on advertising or content.

Your mission:
✔️ Increase trust
✔️ Improve conversion
✔️ Support branches to win more business

You’ll help customers understand why they should choose us, strengthen our local reputation and ensure branches have the right tools, campaigns and support to succeed 💪 

🔑 Instruction Conversion & Trust Building

You’ll help increase valuation-to-instruction conversion by building trust and improving presentation.

Responsibilities include:

⭐ Reviews & testimonials strategy

📖 Customer case studies & success stories

“Why Choose Us” content

🤝 Trust & reassurance messaging

🔄 MovePal nurture journeys

📣 Promotions & customer campaigns

🎥 VideoAsk content & performance

👉 Your focus: Convert more opportunities into instructions 

🌟 The Arun Way & Outpassioning

Bring our culture and customer promise to life across the business 🎯

Responsibilities include:

📢 Interna communications linked to The Arun Way

🔥 Supporting Outpassioning campaigns

💬 Reinforcing Helping Principles

🏆 Gathering branch success stories

❤️ Sharing real customer moments

✍️ Turning success into compelling content 

🏘️ Branch Support & Liaison

Be the key link between Marketing and branches 🔗

Responsibilities include:

📍 Supporting local campaigns

⚙️ Acaboom content & optimisation

📨 Prospecting materials

✉️ Letters & campaign content

📆 Coordinating rollouts

🏢 Office-specific marketing support

👉 You’ll work closely with branches to help them perform at their best 🚀 

📊 Internal Engagement & Reputation

Help improve communication and engagement across the business 💬

Responsibilities include:

🗣️ Gathering branch feedback

🔄 Improving Marketing communication

🌟 Reputation management & reviews

📈 Campaign analysis & recommendations

🧭 Ensuring consistent messaging

🤖 Monitoring AI recommendation performance 

🌍 Community & Local Trust

Strengthen our presence in local communities 🏡❤️

Responsibilities include:

🎗️ Fundraising & charity partnerships

👀 Local visibility initiatives

🤝 Community engagement

🎨 Maintaining brand consistency

📢 Helping branches build local trust 

📏 How Success Will Be Measured

This role is results-driven📊

Your KPIs:

📈 Valuation-to-instruction conversion

👍 Recommendation business

⭐ Review scores & volumes

🤝 Branch engagement

🎯 Campaign success

💬 Staff feedback

🤖 AI recommendation performance 

🙌 About You

You may already work in:

📣 Marketing / Brand

🧑‍💼 Communications

💬 Customer Engagement

🏢 Branch Support

You’ll likely have experience in:

🚀 Campaign delivery

✉️ Customer communications

⭐ Reputation & reviews

🤝 Internal engagement

🧠 Trust-building content

🔗 Working with operational teams

🏡 Property experience is a bonus (but not essential!)

👉 Most importantly:
You’re proactive, commercially aware, relationship-driven and focused on helping teams succeed 💪 

💙 Why Join Us?

This role has real impact📈

You will:

✅ Help customers choose us

✅ Help branches win more business

✅ Strengthen trust in our brand & communities 

If you enjoy creating campaigns that truly make a difference, supporting people and improving performance - we’d love to hear from you! 🎉 

IND5